Marketability Research...

What would be the marketing strategy for your film?

Marketing:

  Our research suggested that people most likely hear about a film and want to watch the film by seeing the trailers, for example, on the TV people may see it on a show or the adverts, if they go to the cinema often they would most likely see the trailers before a film starts.
An audience could be reached by bringing out posters, they could be in magazines or on billboards. Posters are a good way to market a film because its cheap and it could be easy to make it stand out and eye catching.
Social media websites are a good way to advertise films. They would mostly be advertised to an audience of teenagers as they are the people who most likely use the websites. Facebook and Twitter are good social media sites to use as you can make pages and profiles that include information on the film, as well as people can share and talk about the film to attract more people.
Word of mouth is the most effective way of advertising, but this cannot be controlled by the production company and is totally dependent on the public.

   I think that our marketing strategy would be to use social networking sites as our target audience are 15-24 which is the age range of users on these websites. This would be the best way to advertise and get people talking about it. It is also the cheapest way and the most up-to-date way in terms of media and technology.
I also think that posters would be a good idea for a marketing strategy because they are bold, eye catching and can portray some detail of the film to get them interested. This way can also be good to target a specific audience.